Ways to Support Joy FM as an Underwriter
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Joy FM Underwriting Representative
Trish Stanbery
On Air – Why Radio?
Radio is the most widely used medium, making it perfect for getting the word out about your business or organization. Plus, today’s technology allows listeners to use their phones, cars, smart watches, and speakers to tune in. Christian music radio is especially effective because it attracts primarily adults, especially women, who often make or influence most of the family’s buying decisions.
Many of our listeners enjoy Joy FM while in the car, often with their children along for the ride. They appreciate the positive, encouraging music that’s safe for young ears in the back seat. The music we play by artists such as The Sound, The Gaithers, The Oak Ridge Boys, Kingsmen, and Triumphant (to name a few!) provides hope and encouragement, even when the world feels like it’s falling apart. This builds audience loyalty, as our listeners are engaged, passionate, and have made Joy FM part of their lives.
Why Joy FM?
Since May 19, 1997, Joy FM has served our community, becoming almost like a member of the family to tens of thousands of listeners every week. We are engaged in the community, working closely with churches, ministries, and non-profits to make our area a better place to live and raise a family.
We care about the community and demonstrate this by serving at dozens of events each year. Organizations trust Joy FM to show up and help. They also know announcements on our station will sell tickets and increase attendance at events. Together, we are making a difference!
Reach Our Area and Beyond!
Joy FM is part of the Positive Alternative Radio family and can help you reach customers throughout most of the Southeast. In addition, our digital platforms reach listeners across the United States and even the world. Whether you are trying to connect with consumers locally, regionally, or nationally, we can help by creating effective, innovative, results-oriented campaigns tailored to fit your marketing plan and budget.
Joy FM is not just radio – we also have website with thousands of unique visitors each month and hundreds of people downloading our Joy FM app to listen anywhere. You can reach our preferred, engaged audience with custom-designed display ads provided by our Creative Services Team or with your own (as long as they meet the size and file specifications we provide). Your digital ads on Joy FM can be linked directly to your website. Our team can build a custom landing page for larger campaigns and help with branding and design. A limited number of “pre-roll” videos will put your message right before listeners enjoying the Joy FM App. We also are active on Facebook and Instagram with over 600,000 followers! We can partner with you on mentions, video stories and live broadcasts on Social Media.
Events with Joy FM
Our audience is a family and like all families, they love to get together! Concerts, fun activities for kids, meaningful collections for those in need. Joy FM is always bringing the community together to celebrate and make a difference through dozens of events every year.
Your message will be surrounded by a tidal wave of good will and positivity as an event sponsor.
Underwriting Beats Advertising
Joy FM is a non-commercial broadcaster, which means we cannot legally air advertising announcements from for-profit entities. Instead, we offer underwriting announcements that make your message part of the grassroots support that keeps Joy FM on the air.
In copy custom-crafted to fit your marketing plan, we will thank your organization for supporting us and provide pertinent details about your product or service, including your location(s) and how our listeners can find you. This elevates you from someone who is “just trying to sell me something” to an active partner with our station. Joy FM listeners are very loyal and tell us all the time that they look forward to visiting businesses and organizations that support the station they love.
More Ways to Connect with Joy FM
We want to partner with you on a customized marketing plan that will meet your needs and fit your budget. In addition to on-air underwriting announcements, digital ads on our website and app and event sponsorships, Joy FM offers you the ability to reach our audience directly via email. We also love to get creative and find new ways to help serve our audience working hand in hand with businesses and organizations in our community.
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